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Master Services Agreement (MSA) + SOW Template — Ireland

Setting up a B2B services engagement in Ireland? Our free MSA + SOW template is the framework agreement Dublin tech corridor companies use for cloud, software, AI and consulting engagements. The free version covers the parties, services scope, fees, term, and the critical CRRA 2000 IP default position. Expert unlocks the structured SOW template annex, SLA tiers with service credits, liability cap with carve-outs, GDPR Article 28 DPA cross-reference, AI Act 2024/1689 compliance, and the EU Data Act 2023/2854 switching and exit obligations (applicable from 12 September 2025).

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MASTER SERVICES AGREEMENT
Framework Agreement + SOW Annex — Ireland
CUSTOMER
Liffey Digital Group Limited
14-16 Lower Mount Street, Dublin 2, D02 KF42
612345
By: Aisling Byrne, Chief Information Officer
VENDOR
Shannon Tech Solutions Limited
5 Eyre Square, Galway, H91 K2C9
634567
By: Conor Walsh, Managing Director
Fee model: fixed per sow
Initial term: 36 months · 30-day payment

This Master Services Agreement (the "MSA") is made between the Customer and the Vendor identified above. The MSA is a framework agreement under which the parties shall enter into one or more Statements of Work (each, a "SOW"). The MSA is governed by the Sale of Goods and Supply of Services Act 1980, the Copyright and Related Rights Act 2000, the European Communities (Late Payment in Commercial Transactions) Regulations 2012, the GDPR + Data Protection Act 2018 (where personal data is processed), and (from their respective applicable dates) the EU Data Act 2023/2854 (applicable 12 September 2025) and the AI Act (EU) 2024/1689.

1.
DEFINITIONS AND INTERPRETATION
"Effective Date" means the date of last signature of this MSA. "Services" means the services provided by the Vendor under one or more SOWs. "SOW" means a written Statement of Work signed by both parties, incorporating the standard terms of this MSA. "Background IP" means IP owned or licensed by a party as at the Effective Date or developed independently of this MSA. "Foreground IP" means IP created in performing the Services. "Working Day" means any day other than a Saturday, Sunday or public holiday in Ireland.
2.
SERVICES AND SOWS
Services Overview: The Vendor shall provide software development, integration, hosting, support and consultancy services to the Customer in accordance with one or more Statements of Work (each a "SOW") executed under this MSA. This MSA is a framework agreement; each SOW shall specify the deliverables, milestones, fees, and any deviation from the standard terms.
Service categories: (a) Bespoke software development; (b) Cloud hosting and managed services; (c) DevOps and platform engineering; (d) Data engineering and analytics; (e) AI / ML model development and operations; (f) Consultancy and strategic advisory; (g) Ongoing support and maintenance.
Each SOW shall be in writing and signed by an authorised representative of each party. In the event of conflict between this MSA and a SOW, the MSA prevails save to the extent the SOW expressly varies a specific clause of the MSA. The Vendor shall perform the Services with the reasonable skill and care expected of a competent provider of similar services (Sale of Goods and Supply of Services Act 1980, section 39).
3.
FEES AND INVOICING
Default fee model: Fixed price per SOW — each SOW specifies the total fee for the defined deliverables.
Payment terms: the Customer shall pay each invoice within 30 days (recommended baseline) of receipt, by bank transfer to the Vendor's nominated account, free of set-off, counterclaim or deduction (save as required by law).
Late payment: Late payments accrue interest at the rate prescribed under the European Communities (Late Payment in Commercial Transactions) Regulations 2012 (currently 8% above the ECB main refinancing rate) plus a fixed €40 compensation per overdue invoice, calculated daily until paid.
4.
TERM AND TERMINATION
Initial Term: this MSA commences on the Effective Date and continues for 36 months (the "Initial Term"). Renewal: the MSA shall auto-renew for successive 12-month periods unless terminated on 90 days' notice before the renewal date. Termination for convenience: either party may terminate the MSA (or any SOW) on 90 days' written notice.
Termination for cause: Either party may terminate immediately on written notice if the other (a) materially breaches this MSA or any SOW and fails to remedy the breach within 30 days of written notice; (b) becomes insolvent, has a receiver, examiner or liquidator appointed, or analogous foreign proceedings; or (c) ceases or threatens to cease to carry on business.
On termination, the Vendor shall return or destroy all Customer Confidential Information and personal data (subject to clause 7) and provide reasonable transition assistance at the Vendor's standard rates.
5.
INTELLECTUAL PROPERTY
Default IP position: The Vendor RETAINS ownership of all IP it creates in performing the Services. The Customer receives a perpetual, worldwide, non-exclusive, royalty-free licence to use the deliverables for its internal business purposes. (Common for product / SaaS engagements.)
Background IP: Each party retains ownership of its Background IP (IP owned or licensed by it as at the Effective Date or developed independently of this MSA). Neither party gains any rights in the other's Background IP except the licences expressly granted in this MSA or the relevant SOW.
Foreground IP: Foreground IP (IP created in performing the Services) is owned in accordance with the default position above unless the relevant SOW expressly provides otherwise. Each SOW may carve out specific deliverables for the alternative ownership position.
The parties acknowledge that sections 21-23 of the Copyright and Related Rights Act 2000 make explicit ownership allocation essential: in the absence of an express assignment, the Vendor (as author of commissioned work) retains copyright.
6.
CONFIDENTIALITY
Each party shall keep confidential, both during the Term and indefinitely after termination, all confidential information of the other (including business plans, customer lists, pricing, technical information, source code, and any non-public information). This obligation does not apply to information that is publicly known otherwise than through breach, lawfully obtained from a third party without restriction, independently developed, or required to be disclosed by law or regulator.
7.
SOW TEMPLATE — DELIVERABLES, MILESTONES, ACCEPTANCE
Each SOW under this MSA shall incorporate the following structure as a minimum:
SOW name: SOW #1 — Cloud Migration Phase 1
Deliverables: D1 — Architecture Design Document (DOCX + diagrams, 30+ pages). D2 — Cloud infrastructure as code (Terraform / Pulumi modules, source-controlled). D3 — Migrated production workloads (AWS or Azure, target uptime 99.9%). D4 — Runbook and operating procedures (DOCX). D5 — Knowledge transfer sessions (2 × 3-hour sessions, recorded).
Milestones: M1 — Architecture sign-off (week 4) — 20% fee. M2 — Infrastructure built (week 8) — 30% fee. M3 — Workload migration complete (week 14) — 30% fee. M4 — Runbook + knowledge transfer + final acceptance (week 16) — 20% fee.
Acceptance procedure: On delivery of each Milestone, the Customer has 10 working days to test against the acceptance criteria and notify acceptance, partial acceptance with snag-list, or rejection (with detailed reasons). Silence beyond 10 working days = deemed acceptance. The Vendor has 10 working days to remedy a snag-list or rejection; on re-delivery the 10-day cycle restarts.
Change control: any variation to a SOW (scope, milestones, fee) must be signed by an authorised representative of each party. Verbal variations are unenforceable.
8.
SERVICE LEVELS AND SERVICE CREDITS
Uptime target: 99.9% (43m downtime per month — enterprise SLA), calculated as a percentage of the total minutes in a calendar month excluding planned maintenance (announced 7 days in advance, no more than 4 hours per month) and force majeure events.
Response times: P1 (critical, service unavailable): response within 15 minutes; resolution target 4 hours. P2 (high, major degradation): response within 1 hour; resolution target 1 working day. P3 (medium, minor impact): response within 4 hours; resolution target 3 working days. P4 (low, cosmetic): response within 1 working day; resolution target 10 working days.
Service credits: For each 0.1% by which monthly uptime falls below the target, the Customer is credited 5% of the monthly fee for that month, capped at 30% of the monthly fee. Credits are applied against the next invoice. The Customer's sole financial remedy for SLA breach is service credits, save where the SLA is missed in 3 consecutive months (when the Customer may terminate for cause without notice).
9.
LIABILITY
Cap: Each party's aggregate liability arising out of or in connection with this MSA and all SOWs (whether in contract, tort including negligence, breach of statutory duty, or otherwise) is capped at 100% of the total Fees paid by the Customer to the Vendor in the 12 months preceding the event giving rise to the claim. Neither party is liable for any indirect, consequential or special losses including (without limitation) loss of profit, loss of revenue, loss of business, loss of goodwill, loss of data, or business interruption.
Carve-outs: The cap and consequential-loss exclusion do NOT apply to: (a) liability for IP infringement under the IP indemnity in clause [X]; (b) breach of confidentiality obligations; (c) data protection breach (GDPR fines and individual claims); (d) fraud, fraudulent misrepresentation or wilful misconduct; (e) death or personal injury caused by negligence; (f) liability that cannot be excluded under Irish law.
The parties acknowledge that this cap and exclusion satisfy the fair-and-reasonable test under section 55 of the Sale of Goods and Supply of Services Act 1980.
10.
DATA PROTECTION (GDPR ARTICLE 28)
The parties have entered into a separate Data Processing Agreement (DPA) dated [date] which governs all personal data processing by the Vendor on behalf of the Customer in connection with this MSA and all SOWs. The DPA is incorporated into this MSA by reference. In the event of conflict between this MSA and the DPA on data protection matters, the DPA prevails.
The Vendor is established within the EEA or an adequacy-decision country; no Standard Contractual Clauses are required.
11.
AI ACT COMPLIANCE (REGULATION (EU) 2024/1689)
Vendor's role: Provider of the AI system — develops or places the AI system on the EU market under its name.
Risk classification: Limited risk — transparency obligations under Article 50 (in force 2 August 2026).
The Vendor shall comply with the obligations applicable to its role and the classified risk level of each AI system provided under this MSA, including (as applicable) the Article 50 transparency obligations (in force 2 August 2026), the Article 53 GPAI obligations (in force 2 August 2025), and the Title III high-risk system obligations (in force 2 August 2026; pre-existing high-risk systems by 2 August 2027). The Vendor shall provide the Customer with the technical documentation, instructions for use and any other information necessary to enable the Customer to comply with its obligations as a deployer.
12.
EU DATA ACT — SWITCHING AND EXIT (REGULATION (EU) 2023/2854)
Switching (Article 25): The Customer may initiate a switch from the Vendor's services at any time on a maximum notice period of two months. During the notice period, the Vendor shall (a) provide the Customer with all exportable data and digital assets in a structured, commonly used and machine-readable format; (b) assist the Customer with migration to another provider, to on-premises ICT infrastructure, or to multiple providers concurrently; (c) maintain functional equivalence where applicable. On completion of the switch (or, in the case of erasure, on expiry of the notice period), this MSA and all related SOWs terminate automatically.
Exit (Articles 26-30): The Vendor shall not charge any switching charges from 12 September 2027 (Article 29(1)). Until that date, switching charges shall not exceed the Vendor's reasonable costs directly incurred in providing the switching support. The Vendor shall provide the Customer with all information needed to assess switching feasibility, including data formats, dependencies, and any technical or contractual restrictions that may inhibit switching.
Any contractual term restricting these rights is void to the extent of the restriction (Articles 13 and 31 of the Data Act).
13.
GENERAL PROVISIONS
Notices: any notice shall be in writing and delivered by hand, registered post or email with read receipt to the addresses given above.
Assignment: neither party may assign its rights or obligations without the other's prior written consent (such consent not to be unreasonably withheld for assignments to affiliates).
Variation: any variation to this MSA shall be in writing and signed by authorised representatives of both parties.
Severability: if any provision is held void or unenforceable, the remaining provisions continue in full force.
Entire agreement: this MSA (together with all signed SOWs and the DPA, where applicable) constitutes the entire agreement between the parties and supersedes all prior negotiations and arrangements.
Force majeure: neither party is liable for failure caused by events beyond reasonable control; obligations are suspended for the duration of the force majeure event with mutual notification.
14.
GOVERNING LAW AND JURISDICTION
This MSA is governed by the laws of Ireland. The courts of Ireland have exclusive jurisdiction over any dispute arising from or connected with this MSA or any SOW, save that either party may seek injunctive relief in any court of competent jurisdiction.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the date indicated.
CUSTOMER
Aisling Byrne
Chief Information Officer
Liffey Digital Group Limited
Date: ____________________
VENDOR
Conor Walsh
Managing Director
Shannon Tech Solutions Limited
Date: ____________________

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What Is a Master Services Agreement (MSA)?

An MSA is a framework agreement under which two B2B parties agree the standard terms for an ongoing services relationship, with individual engagements documented in Statements of Work (SOWs) executed under the MSA. It avoids re-negotiating the framework terms for each project — the parties agree fees, IP, liability and dispute resolution once, then sign light-touch SOWs for each new engagement.

In the Dublin tech corridor, the MSA + SOW structure is the dominant model for cloud, software, AI and consulting engagements between Irish customers and Irish (or international) vendors. The MSA covers the "stable" terms; the SOW covers the "engagement-specific" terms (deliverables, milestones, fees, acceptance criteria).

In Ireland, MSAs are governed by the Sale of Goods and Supply of Services Act 1980 (B2B implied terms; s.55 reasonableness test for liability exclusions), the Copyright and Related Rights Act 2000 (sections 21-23 — the commissioned-work IP trap; without express assignment, the Vendor retains copyright by default), the GDPR + Data Protection Act 2018 (Article 28 DPA where personal data is processed), the EU Data Act 2023/2854 (applicable 12 September 2025 — switching, exit, anti-lockin) and the AI Act (EU) 2024/1689 (Article 50 transparency in force 2 August 2026; Article 53 GPAI obligations in force 2 August 2025). Standard US-style MSAs miss most of these intersections.

What's Covered in This Template

The template covers the institutional MSA framework with Expert unlocking the sophisticated B2B protections.

Customer & Vendor

Identification with CRO, registered address, signatory and title.

Services Scope

High-level overview + service categories; specific deliverables in each SOW.

Fees & Invoicing

Fee model (fixed / T&M / subscription / consumption), payment terms, late interest.

Term & Termination

Initial term, renewal type, termination for convenience + cause.

IP Default Position

CRRA 2000 trap addressed — vendor retains / customer owns / per-SOW.

SOW Template Annex (Expert)

Deliverables, milestones, acceptance procedure, change control.

SLA + Service Credits (Expert)

Uptime targets, response times by severity, service credit formula.

Liability Cap (Expert)

Cap formula + indirect loss exclusion + standard carve-outs.

GDPR Article 28 DPA (Expert)

Cross-reference to separate DPA + SCC where needed.

AI Act Compliance (Expert)

GPAI / limited / high-risk classification + provider/deployer roles.

EU Data Act Switching (Expert)

Article 25 — 2-month switching notice + Articles 26-30 exit obligations.

Confidentiality

Mutual + indefinite survival post-termination.

General Provisions

Notices, assignment, variation, severability, entire agreement, force majeure.

Governing Law

Irish law, exclusive jurisdiction; injunctive relief preserved.

How to Create a Master Services Agreement + SOW

Generate an institutional-grade MSA + SOW framework in minutes — then issue lightweight SOWs for each engagement.

  1. 1

    Identify Customer and Vendor

    Legal names, CRO / equivalent, registered office, authorised signatories.

  2. 2

    Define Services Scope

    High-level overview + service categories (no specific deliverables here — they go in each SOW).

  3. 3

    Configure Fees & Invoicing

    Default fee model, payment terms, late-payment interest formula.

  4. 4

    Set Term & Termination

    Initial term, renewal type, termination notice (convenience + cause).

  5. 5

    Set IP Default Position

    Vendor retains / Customer owns / per-SOW (CRRA 2000 trap requires express position).

  6. 6

    Add SOW Template Annex (Expert)

    Deliverables, milestones, acceptance procedure for use in each SOW.

  7. 7

    Configure SLA + Liability (Expert)

    Uptime targets, response times, service credits, liability cap + carve-outs.

  8. 8

    Add DPA + AI Act + Data Act (Expert)

    GDPR Article 28 DPA cross-reference, AI Act role + risk, EU Data Act switching/exit terms.

Why Doxuno documents are different

Four things that make our templates more thorough than AI-generated drafts and more current than static template libraries.

Accurate

Country-specific legal content

Drafted with legal expertise for each jurisdiction, far more thorough than AI-generated drafts that copy generic clauses across borders.

Always current

Always current with the law

Templates carrying statute references are continuously updated as the law changes. Your document always reflects the current legal framework.

Free PDF

Print-ready PDF

Free to download. Vector text, embedded fonts, statute citations baked in. Print, sign, file. Ready for any signing flow including electronic signature.

Word · .docx

Editable Word (.docx)

Continue editing in Word after download. Add custom clauses, reuse the template for similar agreements, or share with a colleague for collaborative review.

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Legal Considerations in Ireland

B2B services contracts in Ireland sit at the intersection of contract law, IP law, data protection, AI regulation and the new EU Data Act — each regime has specific requirements.

This template is for information only and is not legal advice. Material services engagements typically involve long-term financial commitments, regulatory compliance obligations and risk-allocation negotiations; you should engage Irish commercial solicitors and (where applicable) data protection / AI / sector specialists.

Drafted for SoGSSA 1980 + CRRA 2000 + Data Act 2023/2854 + AI Act 2024/1689

Sale of Goods and Supply of Services Act 1980 — Implied Terms + Section 55 Test

The SGSSA imposes B2B implied terms: services to be supplied with reasonable skill and care (section 39), within a reasonable time (section 40), and at a reasonable charge if not agreed. Exclusion or modification of these terms is permitted in B2B only to the extent fair and reasonable (section 55) — a liability cap with appropriate carve-outs (IP indemnity, confidentiality breach, GDPR fines, fraud, personal injury) satisfies this test in standard B2B engagements.

Copyright and Related Rights Act 2000 — The Commissioned-Work IP Trap

Under sections 21-23 of the CRRA 2000, when a Customer commissions a Vendor to create work, the Vendor (as author) retains copyright BY DEFAULT — unless the Vendor is the Customer's employee OR there is an express written assignment. This trap means a Customer paying €100K for software development can be left with only an implied licence to the deliverable. The MSA MUST address ownership; the most common solutions are: (a) Vendor retains, Customer receives a perpetual licence (suitable for SaaS/product engagements); (b) Customer owns, Vendor assigns + retains generic know-how licence (suitable for bespoke development).

EU Data Act 2023/2854 — Applicable from 12 September 2025

The Data Act introduces extensive obligations on cloud and data processing service providers. Article 25 — customers may initiate a switch (to another provider, on-premises infrastructure, or multi-provider) on max 2-month notice, after which the contract auto-terminates. Articles 26-30 — data portability, functional equivalence, reasonable transition fees (€0 from 12 September 2027), enhanced interoperability (from 12 September 2026). Articles 13 and 31 — unfair contractual terms restricting these rights are automatically void. Older MSAs with auto-renewal locks or punitive exit fees fall foul of the Act; re-papering is generally needed.

AI Act (EU) 2024/1689 — Phased Application

The AI Act came into force on 1 August 2024 and applies in phases: 2 February 2025 — prohibited AI practices banned; 2 August 2025 — GPAI model obligations (transparency, copyright compliance, technical documentation per Article 53); 2 August 2026 — high-risk system Title III obligations + Article 50 transparency (notification when interacting with AI, watermarking AI-generated content); 2 August 2027 — full conformity assessment of pre-existing high-risk systems. Contracts involving AI development, integration or deployment must identify each party's role (provider / deployer), the risk classification of each AI system, and the responsibility for each compliance obligation.

GDPR Article 28 — Data Processing Agreement (DPA)

Where the Vendor processes personal data on behalf of the Customer, GDPR Article 28 requires a written contract governing the processing (subject-matter, duration, nature/purpose, type/categories of data, controller obligations, processor obligations, sub-processor terms, audit rights, end-of-engagement deletion/return). The standard structure is a separate DPA incorporated by reference from the MSA. If the Vendor is in a third country without an adequacy decision, Standard Contractual Clauses (SCCs) Module 2 per Commission Decision (EU) 2021/914 are also required.

European Communities (Late Payment in Commercial Transactions) Regulations 2012

Implements the EU Late Payment Directive (2011/7/EU). Default payment term is 30 days (extendable to 60 by express agreement). Late payments accrue statutory interest at 8% above the ECB main refinancing rate, plus fixed compensation of €40 per overdue invoice (or higher in some cases). These rates are non-excludable for B2B engagements; the MSA should incorporate them explicitly.

Frequently Asked Questions

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