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Website terms of use set out the rules and conditions for visitors accessing and using your website. Use our free UK template to protect your business, define acceptable use and limit your liability under English law.
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Website terms of use are a set of rules and conditions that govern how visitors may access and use a website. They form a contract between the website operator and its users, establishing the legal framework for the relationship.
While there is no specific UK law that mandates website terms of use, they are strongly recommended to protect the website operator’s intellectual property, limit liability, set out acceptable use rules and comply with various regulations including the Consumer Rights Act 2015 and the Electronic Commerce (EC Directive) Regulations 2002.
UK terms of use are typically made available via a link in the website footer and British users are deemed to accept them by continuing to use the site. For terms that involve specific obligations such as account creation or purchases, more active acceptance mechanisms such as tick boxes are advisable under English law.
Our website terms of use template covers all key provisions to protect your business and inform your users.
Legal name, registered address, company number and contact details as required by the E-Commerce Regulations.
How users accept the terms and what continued use of the website means in terms of agreement.
Ownership of website content, trademarks, logos and restrictions on copying or reproduction.
Rules about what users may and may not do on the website, including prohibited conduct and content.
Terms for account registration, security responsibilities and grounds for suspension or termination.
Limitations and exclusions of the operator’s liability, subject to the requirements of the Consumer Rights Act 2015.
Disclaimers about the accuracy of content, availability of the website and reliance on information provided.
Disclaimer of responsibility for content on external websites linked from your site.
Specification that the terms are governed by English law with disputes subject to the jurisdiction of English courts.
How changes to the terms will be communicated and when they take effect.
Follow these steps to create comprehensive terms of use for your website.
Provide your legal name, registered address, company number and contact details as required by the E-Commerce Regulations 2002.
Set out what users may and may not do on your website, covering content uploads, account conduct and prohibited activities.
Define your limitations of liability, ensuring they comply with the Consumer Rights Act 2015 and the Unfair Contract Terms Act 1977.
Assert your ownership of website content and specify what users are permitted to do with it.
Publish the terms on a dedicated page and link to it from your website footer. Review and update the terms whenever your practices change.
Four things that make our templates more thorough than AI-generated drafts and more current than static template libraries.
Drafted with legal expertise for each jurisdiction, far more thorough than AI-generated drafts that copy generic clauses across borders.
Templates carrying statute references are continuously updated as the law changes. Your document always reflects the current legal framework.
Free to download. Vector text, embedded fonts, statute citations baked in. Print, sign, file. Ready for any signing flow including electronic signature.
Continue editing in Word after download. Add custom clauses, reuse the template for similar agreements, or share with a colleague for collaborative review.
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Website terms of use must comply with several areas of English law to be effective and enforceable.
This template is for informational purposes only and does not constitute legal advice. Consult a qualified solicitor for advice specific to your situation.
Reviewed for England & Wales law
The UK Electronic Commerce (EC Directive) Regulations 2002 require British online service providers to make certain information available, including legal name, geographic address, email address, company registration number and VAT number. These details must be easily accessible on your UK website under English law.
Terms that apply to British consumers must be fair and transparent under the UK Consumer Rights Act 2015. Unfair terms are not binding on UK consumers in England and Wales. Liability exclusions that attempt to limit or exclude liability for death or personal injury, or that restrict consumers’ statutory rights, are unenforceable.
The UK UCTA 1977 restricts the extent to which liability can be excluded or limited by contract in England and Wales. A British person cannot exclude liability for death or personal injury caused by negligence. Other exclusion clauses must satisfy a reasonableness test under English law.
Browse-wrap terms (accepted by continued use of the site) may be harder to enforce under UK law than click-wrap terms (accepted by clicking an agreement box). For important obligations in England and Wales, particularly those involving payments or account creation, a click-wrap mechanism is strongly recommended by British legal practice.
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