Free Cookie Policy Template

COOKIE POLICY

Apex Solutions Website  ·  Effective: 2026-04-01

This Cookie Policy explains how Apex Solutions Ltd ("we", "us", or "our") uses cookies and similar tracking technologies on https://www.apex-solutions.co.uk ("the Website"). It should be read alongside our Privacy Policy at https://www.apex-solutions.co.uk/privacy-policy.

This Policy is issued in compliance with: Regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR, as amended), which requires prior informed consent before non-essential storage of or access to information on a user's terminal equipment; the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where personal data is processed through cookies; and the Digital Markets, Competition and Consumers Act 2024 (DMA 2024), which extends PECR-style rules to any similar device-fingerprinting or tracking technology. We follow the ICO Cookie Guidance (2019, refreshed 2024).

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. Similar technologies include local storage, web beacons, pixels, SDKs and device-fingerprinting techniques; these are treated in the same way as cookies under PECR Regulation 6 and the DMA 2024 amendments.

Cookies may be "first-party" (set by the Website you are visiting) or "third-party" (set by another domain whose content is embedded on the Website). They may be "session" cookies, deleted when you close your browser, or "persistent" cookies, remaining on your device for a set period.

Some cookies involve the processing of personal data (for example where online identifiers are used under UK GDPR Article 4(1)). Where this is the case, the additional rights and obligations set out in the UK GDPR and Data Protection Act 2018 apply in addition to PECR.

a) Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions you take — setting privacy preferences, logging in, or completing forms. You can configure your browser to block these, but parts of the Website may not work correctly.

Legal basis: These cookies are exempt from the consent requirement under PECR Regulation 6(4) as they are strictly necessary for the provision of a service which you have requested. Where personal data is processed, our lawful basis is UK GDPR Article 6(1)(b) (contract) or 6(1)(f) (legitimate interest in operating a secure and functional website).

Cookies used:
session_id - Maintains user session - Expires: session end
cookie_consent - Records cookie consent preferences - Expires: 12 months

b) Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve Website performance. They help us understand which pages are most and least popular and how visitors move around the site.

Legal basis: Consent under PECR Regulation 6(1) and UK GDPR Article 6(1)(a). Although the ICO accepts that first-party analytics carry low privacy risk, they remain outside the "strictly necessary" exemption and therefore require consent.

Cookies used:
_ga - Google Analytics, distinguishes users - Expires: 2 years
_ga_XXXXXXX - Google Analytics, maintains session state - Expires: 2 years

Our website uses Google Analytics (operated by Google LLC) to measure traffic and usage trends. Data may be processed by Google in the United States under a UK adequacy decision for the US Data Privacy Framework.

We do not control third-party cookies. You should check the relevant third-party website for more information and how to manage or disable them. Where third-party providers transfer data outside the UK, we rely on UK Addendum to the EU Standard Contractual Clauses, UK International Data Transfer Agreement (IDTA) or an adequacy regulation under UK GDPR Articles 44–49.

When you first visit the Website, we ask for your consent before placing any non-essential cookies on your device. We obtain your consent through a cookie banner displayed on first visit. You can accept all cookies, reject all non-essential cookies, or customise your preferences. "Accept" and "Reject" are presented with equal prominence; non-essential cookies are not set until you make an active choice, in accordance with the ICO Cookie Guidance (2019, refreshed 2024).

Consent must meet the UK GDPR standard (Article 4(11) and Article 7): it is freely given, specific, informed and unambiguous, and given by a clear affirmative act. Pre-ticked boxes, continued browsing and "bundled" consent are not valid.

Withdrawal: You may withdraw consent at any time using the cookie settings control linked in the footer of the Website. Withdrawal is as easy as giving consent (UK GDPR Article 7(3)) and does not affect the lawfulness of prior processing.

You have the right to decide whether to accept or reject cookies. In addition to the on-site consent controls described above, you may manage cookies through your browser settings.

Most browsers allow you to refuse or accept cookies and delete existing ones. Instructions are usually in your browser's "Help" menu or settings. Below are links to common browser controls:

- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Options → Privacy and Security → Cookies and Site Data
- Apple Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

You may also use browser "Do Not Track" signals or privacy-focused extensions. We honour the Global Privacy Control (GPC) header as a valid opt-out signal in line with ICO guidance.

Third-party opt-out links:
Google Analytics: https://tools.google.com/dlpage/gaoptout

Where cookies involve the processing of your personal data, you have the following rights under the UK GDPR: (a) right of access (Art.15); (b) right to rectification (Art.16); (c) right to erasure (Art.17); (d) right to restriction (Art.18); (e) right to data portability (Art.20); (f) right to object (Art.21), including to processing for direct marketing; (g) rights in relation to automated decision-making and profiling (Art.22); and (h) the right to withdraw consent at any time (Art.7(3)).

To exercise these rights please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal or regulatory reasons, including regulatory developments under the Data Protection and Digital Information Bill and updated ICO guidance. We will post any changes on this page and update the effective date. Material changes will trigger a fresh consent request via our cookie banner.

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Apex Solutions Ltd
10 Innovation Drive
London
EC2A 4NE
Email: privacy@apex-solutions.co.uk
Phone: +44 20 7946 0958

Data Protection Officer / Privacy Contact: Jane Smith, Data Protection Officer
DPO Email: dpo@apex-solutions.co.uk