Accurate
Country-specific legal content
Drafted with legal expertise for each jurisdiction, far more thorough than AI-generated drafts that copy generic clauses across borders.
Planning ApplicationsUnited Kingdom
Free Advertisement Consent (Express Consent) Application Template
An Advertisement Consent application is the formal request to an English Local Planning Authority (LPA) for EXPRESS CONSENT to display an outdoor advertisement that does not fall within the deemed-consent classes set out in Schedule 3 of SI 2007/783. Use our free UK template — submitted via the Planning Portal or directly to the LPA — to apply under sections 220 to 225 of the Town and Country Planning Act 1990 and the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 for any advertisement that falls outside the deemed-consent perimeter or where regularisation is sought after a deemed-consent overrun. The regime is England-only — Wales operates the parallel SI 1992/3041 framework, Scotland operates under planning legislation specific to Scottish LPAs and Northern Ireland operates under separate British devolved planning legislation.
Free to useInstant PDFNo account required
PDF (free) + editable Word (.docx) with Expert
Advertisement Consent Application — TCPA 1990 ss.220-225
Express Consent · SI 2007/783 · 12-14 Bridge Street, York YO1 6DR · 15 June 2026
TO: City of York Council (the Local Planning Authority)
RE: Application for Express Consent to display an advertisement at 12-14 Bridge Street, York YO1 6DR
Application is made under section 220 of the Town and Country Planning Act 1990 and the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (SI 2007/783) regulation 14 for EXPRESS CONSENT to display the advertisement particularised in this application. The application is to be determined applying only the two material considerations under regulation 3 of SI 2007/783 — AMENITY and PUBLIC SAFETY. No other planning considerations apply to a consent application of this nature.
RE: Application for Express Consent to display an advertisement at 12-14 Bridge Street, York YO1 6DR
Application is made under section 220 of the Town and Country Planning Act 1990 and the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 (SI 2007/783) regulation 14 for EXPRESS CONSENT to display the advertisement particularised in this application. The application is to be determined applying only the two material considerations under regulation 3 of SI 2007/783 — AMENITY and PUBLIC SAFETY. No other planning considerations apply to a consent application of this nature.
1. APPLICANT PARTICULARS
| APPLICANT NAME | Marston Coffee Roasters Limited |
| APPLICANT ADDRESS | 12-14 Bridge Street, York YO1 6DR |
| TELEPHONE | 01904 612448 |
| planning@marstoncoffee.co.uk | |
| CAPACITY | Tenant of the site (with owner consent — standard condition 2 of reg 17) |
| PLANNING AGENT | Lansdowne Planning Consultants Ltd of Mill House, 8 Wesley Street, York YO10 5AE |
2. SITE PARTICULARS
| SITE ADDRESS | 12-14 Bridge Street, York YO1 6DR |
| OS GRID REFERENCE | SE 60304 51748 |
| LOCAL PLANNING AUTHORITY | City of York Council |
| SITE PLANNING HISTORY | Grade II Listed Building (List entry 1257893); within the York Central Conservation Area; previous fascia consent 19/01872/ADV granted 14 October 2019 for predecessor tenant. |
3. ADVERTISEMENT DETAILS.
(a) Type: Fascia signage (mounted on the face of the building)
(b) Dimensions (W × H): 4.20 m wide × 0.65 m high
(c) Height above ground level (to bottom of display): 3.10 m (to bottom of fascia)
(d) Illumination: Static external illumination (spotlights / floodlights / halo)
(e) Location on the site: Front elevation of the Grade II listed building, set within the existing recessed fascia panel between the carved oak window surrounds. The proposed sign occupies the same fascia zone as the existing 2019 signage and does not project beyond the fascia line of the historic shopfront.
(f) Content description: Hand-painted "MARSTON COFFEE ROASTERS" wordmark in Dalton-style serif lettering, cream paint on a charcoal-grey ground. No corporate logo, no illuminated panel inside fascia. Two recessed downward-facing spotlights illuminate the fascia externally — colour temperature 3000K (warm white), brightness 600 cd/m² maximum.
(a) Type: Fascia signage (mounted on the face of the building)
(b) Dimensions (W × H): 4.20 m wide × 0.65 m high
(c) Height above ground level (to bottom of display): 3.10 m (to bottom of fascia)
(d) Illumination: Static external illumination (spotlights / floodlights / halo)
(e) Location on the site: Front elevation of the Grade II listed building, set within the existing recessed fascia panel between the carved oak window surrounds. The proposed sign occupies the same fascia zone as the existing 2019 signage and does not project beyond the fascia line of the historic shopfront.
(f) Content description: Hand-painted "MARSTON COFFEE ROASTERS" wordmark in Dalton-style serif lettering, cream paint on a charcoal-grey ground. No corporate logo, no illuminated panel inside fascia. Two recessed downward-facing spotlights illuminate the fascia externally — colour temperature 3000K (warm white), brightness 600 cd/m² maximum.
4. CONSENT CATEGORY SOUGHT.
(a) Category: Express consent — new advertisement display
(b) Proposed start date: 1 August 2026
(c) Duration sought: Standard five-year duration under reg 17(7)
Where express consent is granted, the consent is subject to the FIVE STANDARD CONDITIONS prescribed by regulation 17 of SI 2007/783: (1) maintained in a safe condition; (2) displayed with the owner's permission; (3) does not obscure or hinder the interpretation of any traffic sign, railway signal or other safety device; (4) kept clean and tidy; (5) removed promptly at the end of the consent period. The consent typically runs for FIVE YEARS from the date of grant unless the Authority specifies a longer or shorter period in the consent under regulation 17(7).
(a) Category: Express consent — new advertisement display
(b) Proposed start date: 1 August 2026
(c) Duration sought: Standard five-year duration under reg 17(7)
Where express consent is granted, the consent is subject to the FIVE STANDARD CONDITIONS prescribed by regulation 17 of SI 2007/783: (1) maintained in a safe condition; (2) displayed with the owner's permission; (3) does not obscure or hinder the interpretation of any traffic sign, railway signal or other safety device; (4) kept clean and tidy; (5) removed promptly at the end of the consent period. The consent typically runs for FIVE YEARS from the date of grant unless the Authority specifies a longer or shorter period in the consent under regulation 17(7).
5. EXISTING SITUATION ON SITE.
(a) Existing advertisement displayed at the site: YES
(b) Description of existing advertisement:
Existing fascia signage for the previous tenant "Bramwell Tea Company" — hand-painted lettering on the same fascia panel, granted under consent 19/01872/ADV on 14 October 2019. The previous tenant vacated in March 2026 and the existing signage is to be over-painted prior to installation of the proposed display.
(c) Photographs enclosed:
Six photographs enclosed: (a) general view of Bridge Street looking south showing the host building in streetscape context; (b) general view looking north; (c) front elevation of host building showing existing fascia and shopfront; (d) close-up of fascia panel showing existing signage; (e) close-up of carved oak window surrounds adjacent to fascia; (f) night-time view of host building with adjacent advertisement illumination for context.
(a) Existing advertisement displayed at the site: YES
(b) Description of existing advertisement:
Existing fascia signage for the previous tenant "Bramwell Tea Company" — hand-painted lettering on the same fascia panel, granted under consent 19/01872/ADV on 14 October 2019. The previous tenant vacated in March 2026 and the existing signage is to be over-painted prior to installation of the proposed display.
(c) Photographs enclosed:
Six photographs enclosed: (a) general view of Bridge Street looking south showing the host building in streetscape context; (b) general view looking north; (c) front elevation of host building showing existing fascia and shopfront; (d) close-up of fascia panel showing existing signage; (e) close-up of carved oak window surrounds adjacent to fascia; (f) night-time view of host building with adjacent advertisement illumination for context.
6. BRIEF JUSTIFICATION (regulation 3 — two tests).
(a) Amenity justification:
The proposed advertisement occupies the same fascia zone as the existing consent (19/01872/ADV) and follows the established hand-painted lettering tradition of the York Central Conservation Area. The cream-on-charcoal palette is in keeping with the City of York Council Shopfront Design Guide. No internal illumination, no animated content, no corporate-style PVC panel.
(b) Public safety justification:
The advertisement is mounted on the front elevation of the host building at a height of 3.10 m above pavement level and does not obscure any traffic sign or safety device. The external spotlights are downward-facing and shielded; brightness is limited to 600 cd/m² (well below standard distraction thresholds). No driver distraction risk arises (Bridge Street is a 20 mph zone with no signalised junctions within 50 m).
(a) Amenity justification:
The proposed advertisement occupies the same fascia zone as the existing consent (19/01872/ADV) and follows the established hand-painted lettering tradition of the York Central Conservation Area. The cream-on-charcoal palette is in keeping with the City of York Council Shopfront Design Guide. No internal illumination, no animated content, no corporate-style PVC panel.
(b) Public safety justification:
The advertisement is mounted on the front elevation of the host building at a height of 3.10 m above pavement level and does not obscure any traffic sign or safety device. The external spotlights are downward-facing and shielded; brightness is limited to 600 cd/m² (well below standard distraction thresholds). No driver distraction risk arises (Bridge Street is a 20 mph zone with no signalised junctions within 50 m).
7. AMENITY TEST — SI 2007/783 regulation 18 (DETAILED).
Regulation 3 of SI 2007/783 directs the Authority to consider the AMENITY of the locality with particular reference to general characteristics including features of historic, architectural, cultural or similar interest. The leading authority on the narrowness of the amenity test under the predecessor regulations is Mills and Allen Ltd v Westminster City Council [1984] JPL 25 — the Authority must focus on the visual impact of the advertisement on the character and appearance of the area, not on the underlying commercial or land-use question. Westminster CC v Great Portland Estates plc [1985] AC 661 confirms that personal circumstances of the advertiser are not material; the test is the visual impact in the locality.
(a) Character of the area:
The site sits within the YORK CENTRAL CONSERVATION AREA on Bridge Street, a Grade II*-listed bridge of 1820 carrying historic traffic across the Ouse. The streetscape is characterised by 18th-19th century three- and four-storey townhouses in stone and brick, predominantly with traditional timber shopfronts at ground level. The City of York Council Shopfront Design Guide identifies hand-painted lettering, recessed fascia signs, and traditional materials as the preferred approach.
(b) Visual impact of the proposed advertisement:
The proposed advertisement is hand-painted on the existing recessed fascia panel — no projection beyond the line of the historic shopfront. The cream lettering on charcoal ground is in subdued tones that integrate with the predominant browns and creams of the surrounding shopfronts. Day-time appearance is restrained; night-time appearance is downward-illuminated only with no glare into upper-storey residential windows. Cumulative impact with neighbouring traditional signage is positive — the proposal reinforces the established hand-painted lettering character of the conservation area.
(c) Scale appropriateness:
The 4.20 m × 0.65 m fascia matches the proportions of the host building shopfront and is consistent with the surrounding fascia heights along Bridge Street. The lettering height (450 mm) is proportionate to the fascia depth and viewing distance from the opposite pavement. No oversized graphic or corporate-scale signage element.
Amenity narrative:
The proposal respects both the visual primacy of the listed building (host) and the established character of the York Central Conservation Area. Per Mills and Allen Ltd v Westminster City Council [1984] JPL 25, the test under reg 18 is the visual impact in the locality — and the proposal sits comfortably within the existing palette of hand-painted shopfront signage. Per Westminster CC v Great Portland Estates plc [1985] AC 661, the commercial identity of the applicant is not the test; what matters is amenity in the locality.
Regulation 3 of SI 2007/783 directs the Authority to consider the AMENITY of the locality with particular reference to general characteristics including features of historic, architectural, cultural or similar interest. The leading authority on the narrowness of the amenity test under the predecessor regulations is Mills and Allen Ltd v Westminster City Council [1984] JPL 25 — the Authority must focus on the visual impact of the advertisement on the character and appearance of the area, not on the underlying commercial or land-use question. Westminster CC v Great Portland Estates plc [1985] AC 661 confirms that personal circumstances of the advertiser are not material; the test is the visual impact in the locality.
(a) Character of the area:
The site sits within the YORK CENTRAL CONSERVATION AREA on Bridge Street, a Grade II*-listed bridge of 1820 carrying historic traffic across the Ouse. The streetscape is characterised by 18th-19th century three- and four-storey townhouses in stone and brick, predominantly with traditional timber shopfronts at ground level. The City of York Council Shopfront Design Guide identifies hand-painted lettering, recessed fascia signs, and traditional materials as the preferred approach.
(b) Visual impact of the proposed advertisement:
The proposed advertisement is hand-painted on the existing recessed fascia panel — no projection beyond the line of the historic shopfront. The cream lettering on charcoal ground is in subdued tones that integrate with the predominant browns and creams of the surrounding shopfronts. Day-time appearance is restrained; night-time appearance is downward-illuminated only with no glare into upper-storey residential windows. Cumulative impact with neighbouring traditional signage is positive — the proposal reinforces the established hand-painted lettering character of the conservation area.
(c) Scale appropriateness:
The 4.20 m × 0.65 m fascia matches the proportions of the host building shopfront and is consistent with the surrounding fascia heights along Bridge Street. The lettering height (450 mm) is proportionate to the fascia depth and viewing distance from the opposite pavement. No oversized graphic or corporate-scale signage element.
Amenity narrative:
The proposal respects both the visual primacy of the listed building (host) and the established character of the York Central Conservation Area. Per Mills and Allen Ltd v Westminster City Council [1984] JPL 25, the test under reg 18 is the visual impact in the locality — and the proposal sits comfortably within the existing palette of hand-painted shopfront signage. Per Westminster CC v Great Portland Estates plc [1985] AC 661, the commercial identity of the applicant is not the test; what matters is amenity in the locality.
8. PUBLIC SAFETY TEST — SI 2007/783 regulation 18.
Regulation 3 of SI 2007/783 also directs the Authority to consider PUBLIC SAFETY — whether the advertisement is likely to be a hazard to road users, pedestrians or other persons. The test embraces highway visibility, driver distraction (particularly relevant for illuminated and digital advertisements) and the structural integrity of the proposed installation. The Authority typically takes advice from the Highway Authority on traffic safety questions.
(a) Highway visibility assessment:
Bridge Street is a 20 mph zone with no traffic-signalised junctions within 50 m of the site. The proposed advertisement is mounted on the front elevation at 3.10 m above pavement level; no projection beyond the fascia line. The display does not obscure any existing traffic sign, pedestrian crossing indicator or safety device — compliance with Standard Condition 3 of regulation 17 is confirmed.
(b) Driver distraction assessment (illuminated / digital):
External downward-facing spotlights, warm-white 3000K, maximum brightness 600 cd/m². Static lettering, no animated content, no LED screen. Brightness is well below the 1500 cd/m² threshold typically applied to digital displays in urban environments. No dwell-time / transition-speed assessment is required as the display is static. The City of York Highway Authority has been consulted in pre-application discussions (8 May 2026) and raises no concerns.
(c) Structural integrity:
Structural calculations for fascia signage have been prepared by Wright + Sanders Structural Engineers (report ref: WS-2026-0418 dated 12 May 2026). Wind load and gravity load calculations conform to BS EN 1991 (Eurocode 1). Fixings are stainless-steel A4 grade into the existing oak fascia substrate, with sympathetic intervention into the listed fabric (no irreversible damage). The spotlight bracket fixings use the existing 2019 anchor points.
Safety narrative:
No public safety concern arises. Standard Condition 3 of regulation 17 is complied with. The Highway Authority is consulted and does not object. Structural integrity is confirmed by engineering calculations. Driver distraction is negligible (static display, low-intensity downward-facing external illumination).
Regulation 3 of SI 2007/783 also directs the Authority to consider PUBLIC SAFETY — whether the advertisement is likely to be a hazard to road users, pedestrians or other persons. The test embraces highway visibility, driver distraction (particularly relevant for illuminated and digital advertisements) and the structural integrity of the proposed installation. The Authority typically takes advice from the Highway Authority on traffic safety questions.
(a) Highway visibility assessment:
Bridge Street is a 20 mph zone with no traffic-signalised junctions within 50 m of the site. The proposed advertisement is mounted on the front elevation at 3.10 m above pavement level; no projection beyond the fascia line. The display does not obscure any existing traffic sign, pedestrian crossing indicator or safety device — compliance with Standard Condition 3 of regulation 17 is confirmed.
(b) Driver distraction assessment (illuminated / digital):
External downward-facing spotlights, warm-white 3000K, maximum brightness 600 cd/m². Static lettering, no animated content, no LED screen. Brightness is well below the 1500 cd/m² threshold typically applied to digital displays in urban environments. No dwell-time / transition-speed assessment is required as the display is static. The City of York Highway Authority has been consulted in pre-application discussions (8 May 2026) and raises no concerns.
(c) Structural integrity:
Structural calculations for fascia signage have been prepared by Wright + Sanders Structural Engineers (report ref: WS-2026-0418 dated 12 May 2026). Wind load and gravity load calculations conform to BS EN 1991 (Eurocode 1). Fixings are stainless-steel A4 grade into the existing oak fascia substrate, with sympathetic intervention into the listed fabric (no irreversible damage). The spotlight bracket fixings use the existing 2019 anchor points.
Safety narrative:
No public safety concern arises. Standard Condition 3 of regulation 17 is complied with. The Highway Authority is consulted and does not object. Structural integrity is confirmed by engineering calculations. Driver distraction is negligible (static display, low-intensity downward-facing external illumination).
9. DEEMED CONSENT CLASS FIT — SI 2007/783 SCHEDULE 3.
Schedule 3 to SI 2007/783 sets out SIXTEEN CLASSES of advertisement that may be displayed without express consent provided the class-specific and standard conditions are met. Where the proposed advertisement could fall within a Schedule 3 class, express consent may not strictly be required — but applicants often seek express consent for certainty, for departures from the class conditions or for an extended duration beyond the class-permitted period.
(a) Candidate Schedule 3 class: Class 3 — advertisements relating to the premises on which they are displayed (Sub-Class 3A for sale or let; 3B announcements of forthcoming sale; 3C announcements of forthcoming sale by auction; 3D announcements of pending grant of probate)
(b) Class condition compliance:
The proposed advertisement relates to the premises on which it is displayed (Class 3) and would otherwise fall within the deemed-consent regime were the host building not Grade II listed. However, Schedule 3 paragraph 3 of SI 2007/783 expressly excludes deemed consent for advertisements affecting a listed building. Express consent is therefore required notwithstanding the Class 3 conceptual fit.
Class fit narrative:
The applicant has analysed Schedule 3 to confirm that no deemed-consent class is available on the facts. Class 3 (premises advertisements) and Class 4 (illuminated business premises) are the conceptually closest classes but the listed-building exclusion in Schedule 3 means express consent under regulation 14 is the correct procedural route. The five-year standard duration under regulation 17(7) is sought.
Schedule 3 to SI 2007/783 sets out SIXTEEN CLASSES of advertisement that may be displayed without express consent provided the class-specific and standard conditions are met. Where the proposed advertisement could fall within a Schedule 3 class, express consent may not strictly be required — but applicants often seek express consent for certainty, for departures from the class conditions or for an extended duration beyond the class-permitted period.
(a) Candidate Schedule 3 class: Class 3 — advertisements relating to the premises on which they are displayed (Sub-Class 3A for sale or let; 3B announcements of forthcoming sale; 3C announcements of forthcoming sale by auction; 3D announcements of pending grant of probate)
(b) Class condition compliance:
The proposed advertisement relates to the premises on which it is displayed (Class 3) and would otherwise fall within the deemed-consent regime were the host building not Grade II listed. However, Schedule 3 paragraph 3 of SI 2007/783 expressly excludes deemed consent for advertisements affecting a listed building. Express consent is therefore required notwithstanding the Class 3 conceptual fit.
Class fit narrative:
The applicant has analysed Schedule 3 to confirm that no deemed-consent class is available on the facts. Class 3 (premises advertisements) and Class 4 (illuminated business premises) are the conceptually closest classes but the listed-building exclusion in Schedule 3 means express consent under regulation 14 is the correct procedural route. The five-year standard duration under regulation 17(7) is sought.
10. HERITAGE OVERLAY — P(LBCA)A 1990 SS.66 AND 72.
Where the proposed advertisement affects a Listed Building or its setting, section 66 of the Planning (Listed Buildings and Conservation Areas) Act 1990 requires the Authority to have SPECIAL REGARD to the desirability of preserving the building or its setting. Where the proposed advertisement is within a Conservation Area, section 72 of the same Act requires SPECIAL ATTENTION to the desirability of preserving or enhancing the character and appearance of the area. The leading authority on the breadth of the s.66 duty is R (Burkett) v Hammersmith and Fulham LBC [2002] UKHL 23, which emphasises the procedural rigour required where statutory heritage duties are engaged.
(a) Heritage designation engaged: Listed Building within a Conservation Area — both P(LBCA)A 1990 ss.66 and 72 apply
(b) Listed Building grade: Grade II — nationally important and of special interest
(c) Conservation Area: York Central Conservation Area
Heritage impact assessment:
The host building is Grade II listed (List entry 1257893). The site is within the York Central Conservation Area. The proposed advertisement engages BOTH section 66 (special regard to preserving the listed building or its setting) and section 72 (special attention to preserving or enhancing the character and appearance of the area) of the Planning (Listed Buildings and Conservation Areas) Act 1990. Assessment: NO HARM — the proposal preserves the recessed fascia layout, uses traditional hand-painted technique, and does not introduce new fixings into protected fabric. The downward-facing external illumination respects the historic shopfront character. Historic England has been consulted in pre-application (no objection, 14 May 2026).
Heritage narrative:
Per R (Burkett) v Hammersmith and Fulham LBC [2002] UKHL 23 the procedural rigour required where statutory heritage duties are engaged is observed. The application is accompanied by a Heritage Statement (Author: Marston Heritage Consulting, dated 12 May 2026), photographs of the host building, and a method statement for installation that respects the protected fabric. The Conservation Officer for City of York Council has been consulted in pre-application (no objection, 16 May 2026).
Where the proposed advertisement affects a Listed Building or its setting, section 66 of the Planning (Listed Buildings and Conservation Areas) Act 1990 requires the Authority to have SPECIAL REGARD to the desirability of preserving the building or its setting. Where the proposed advertisement is within a Conservation Area, section 72 of the same Act requires SPECIAL ATTENTION to the desirability of preserving or enhancing the character and appearance of the area. The leading authority on the breadth of the s.66 duty is R (Burkett) v Hammersmith and Fulham LBC [2002] UKHL 23, which emphasises the procedural rigour required where statutory heritage duties are engaged.
(a) Heritage designation engaged: Listed Building within a Conservation Area — both P(LBCA)A 1990 ss.66 and 72 apply
(b) Listed Building grade: Grade II — nationally important and of special interest
(c) Conservation Area: York Central Conservation Area
Heritage impact assessment:
The host building is Grade II listed (List entry 1257893). The site is within the York Central Conservation Area. The proposed advertisement engages BOTH section 66 (special regard to preserving the listed building or its setting) and section 72 (special attention to preserving or enhancing the character and appearance of the area) of the Planning (Listed Buildings and Conservation Areas) Act 1990. Assessment: NO HARM — the proposal preserves the recessed fascia layout, uses traditional hand-painted technique, and does not introduce new fixings into protected fabric. The downward-facing external illumination respects the historic shopfront character. Historic England has been consulted in pre-application (no objection, 14 May 2026).
Heritage narrative:
Per R (Burkett) v Hammersmith and Fulham LBC [2002] UKHL 23 the procedural rigour required where statutory heritage duties are engaged is observed. The application is accompanied by a Heritage Statement (Author: Marston Heritage Consulting, dated 12 May 2026), photographs of the host building, and a method statement for installation that respects the protected fabric. The Conservation Officer for City of York Council has been consulted in pre-application (no objection, 16 May 2026).
11. DOCUMENTS ENCLOSED. Pursuant to the Planning Portal submission requirements, the applicant encloses:
(a) Site location plan to scale (1:1250 or 1:2500) with red-line edge to the site;
(b) Drawings of the proposed advertisement to scale (1:50 or 1:100) — elevation + plan + section;
(c) Photographs of the existing site condition (street-view + close-up of the proposed display location);
(d) Photo-montage or visualisation of the proposed advertisement in situ where required;
(e) Structural calculations (where the display is of significant scale or affects a listed building);
(f) Driver Distraction Assessment (where the display is illuminated or animated digital).
(a) Site location plan to scale (1:1250 or 1:2500) with red-line edge to the site;
(b) Drawings of the proposed advertisement to scale (1:50 or 1:100) — elevation + plan + section;
(c) Photographs of the existing site condition (street-view + close-up of the proposed display location);
(d) Photo-montage or visualisation of the proposed advertisement in situ where required;
(e) Structural calculations (where the display is of significant scale or affects a listed building);
(f) Driver Distraction Assessment (where the display is illuminated or animated digital).
12. DECLARATION. The applicant confirms that the particulars set out in this application are true and correct to the best of the applicant's knowledge and belief, and that the owner of the site (if not the applicant) has consented to the display of the proposed advertisement in compliance with Standard Condition 2 of regulation 17 of SI 2007/783.
APPLICANT
Marston Coffee Roasters Limited
Through agent: Lansdowne Planning Consultants Ltd
Date: ____________________
Available as a print-ready PDF or an editable Microsoft Word (.docx) file.
What Is an Advertisement Consent Application?
An Advertisement Consent application is a written request to a Local Planning Authority for express consent to display an outdoor advertisement on land within the LPA's area in England. The primary statute is sections 220 to 225 of the Town and Country Planning Act 1990 — section 220 confers the regulation-making power on the Secretary of State; section 221 sets out the three-category consent regime (express / deemed / prohibited); sections 222 to 225 cover transitional provisions, enforcement and appeals. The operational instrument is SI 2007/783 (the Town and Country Planning (Control of Advertisements) (England) Regulations 2007).
Two — and only two — material considerations apply when determining an advertisement consent application: AMENITY (the visual impact on the character and appearance of the area, with particular reference to general characteristics of the locality including features of historic, architectural, cultural or similar interest under SI 2007/783 reg 3); and PUBLIC SAFETY (whether the advertisement is likely to be a hazard to road users, pedestrians or other persons, including driver distraction, obstruction of sight lines and structural integrity). No other planning considerations apply — no NPPF housing policy, no design policy beyond amenity, no land use considerations. The narrowness of the test is the defining feature of the regime. Mills & Allen v Westminster City Council [1984] JPL 25 is the leading United Kingdom authority on the narrowness of the amenity test.
Express consent runs for FIVE YEARS from the date of grant unless the LPA specifies a longer or shorter period (SI 2007/783 reg 17(7)). Every consent is subject to the five standard conditions in reg 17 — safe condition, owner permission, no obscuring of road signs, cleanliness and prompt removal at end of consent period. The LPA has EIGHT WEEKS from receipt of a valid application to determine; non-determination triggers the right of appeal under reg 19. Where the application engages a listed building or conservation area, sections 66 and 72 of the Planning (Listed Buildings and Conservation Areas) Act 1990 overlay the amenity test with the British heritage protection duties. The Court of Appeal in R (Burkett) v Hammersmith LBC [2002] UKHL 23 establishes the procedural rigour required of LPAs; Westminster CC v Great Portland Estates [1985] AC 661 sets the scope of personal-circumstances considerations.
What's Covered in This Template
Our United Kingdom Advertisement Consent application template builds a structured form an English Local Planning Authority can validate quickly — applicant identification, site details, advertisement description, the reg 3 two-test analysis, the reg 17 five standard conditions, schedule 3 deemed-consent screening, the listed-building / conservation-area overlay and the reg 19 appeal signposting.
Applicant Identity + Capacity
Records the applicant — owner, lessee, advertising contractor or agent — and the capacity in which the application is made. Adjusts the signature block to match for the British or English applicant.
Site Details + OS Grid Reference
Site address, OS grid reference, freehold or leasehold ownership, planning history, current use of the site and any restrictive covenants engaging the reg 17(2) owner-permission condition.
Advertisement Description
Type of advertisement, dimensions, height above ground level, illumination (none / static / animated / LED), period sought, advertisement content (display board / fascia / banner / hoarding / poster / digital screen).
Expert: Two-Test Reg 3 Analysis
Structures the amenity test (visual impact on locality, particular reference to historic / architectural / cultural / similar features) and the public-safety test (road user / pedestrian hazard, driver distraction, sight line obstruction) — the only two material considerations.
Expert: Reg 17 Five Standard Conditions Compliance
Confirms compliance with the five standard conditions on every express consent — safe condition; owner permission; no obscuring of any traffic sign or railway signal; cleanliness; prompt removal at end of consent period (the 5-year default under reg 17(7)).
Expert: Schedule 3 Deemed-Consent Screening
Where the advertisement may fall within one of the sixteen Schedule 3 deemed-consent classes (functional adverts, business premises, temporary sale/let signs, neighbourhood watch etc.) the express consent route may not be required — the screening avoids unnecessary application fees and delay.
Expert: Listed Building + Conservation Area Overlay
Where the site engages a listed building or conservation area, sections 66 and 72 of the P(LBCA)A 1990 overlay the amenity test with the British heritage protection duty. Special considerations apply where the advertisement is on a listed building face.
Expert: Reg 19 Appeal Signposting
Where the LPA refuses consent or fails to determine within the eight-week window, the applicant has the right to appeal to the Planning Inspectorate (PINS) under reg 19. The expert section signposts the procedural route across the United Kingdom planning jurisdiction.
Mills & Allen + Burkett + Great Portland Caselaw
Engages Mills & Allen v Westminster CC [1984] JPL 25 (narrowness of the amenity test); R (Burkett) v Hammersmith LBC [2002] UKHL 23 (procedural rigour); Westminster CC v Great Portland Estates [1985] AC 661 (scope of personal-circumstances considerations) — England-specific planning caselaw.
England-Only Scope Note
SI 2007/783 applies to England only. Wales operates SI 1992/3041; Scotland and Northern Ireland operate under separate British devolved planning legislation. The template is specific to English LPAs.
Single Signer — Applicant or Agent
Application signed by the applicant or by the agent on behalf of the applicant. The agent's authority should be stated on the face of the application. No witness or notarisation is required.
How to Apply for Advertisement Consent
Follow these steps to produce a well-structured Advertisement Consent application form an English LPA can validate and determine within the eight-week statutory window.
- 1
Screen Against the Schedule 3 Deemed-Consent Classes
Schedule 3 of SI 2007/783 sets out sixteen deemed-consent classes — functional adverts (Class 1), business premises miscellaneous (Class 2), business premises (Class 3), advance signs (Class 4), temporary signs for sale/let etc. (Class 9), neighbourhood watch (Class 10), etc. If the advertisement falls within a class, express consent may not be required.
- 2
Identify the Site and Planning History
Site address, OS grid reference, ownership, planning history, current use and any restrictive covenants relevant to the reg 17(2) owner-permission condition. Confirm engagement (or otherwise) with a listed building or conservation area.
- 3
Describe the Advertisement
Type of advertisement, dimensions, height above ground, illumination (none / static / animated / LED), period sought (default five years under reg 17(7)). For digital screens, include luminance levels and the animation cadence.
- 4
Apply the Two-Test Reg 3 Analysis (Expert)
Amenity test — visual impact on the character and appearance of the area, with particular reference to features of historic, architectural, cultural or similar interest under reg 3. Public safety test — hazard to road users, pedestrians or other persons, driver distraction, sight-line obstruction.
- 5
Confirm Reg 17 Five Standard Conditions Compliance (Expert)
Every express consent is subject to five standard conditions in reg 17 — safe condition; owner permission; no obscuring of any traffic sign or railway signal; cleanliness; prompt removal at end of consent period. The application confirms compliance ex ante.
- 6
Engage the Listed Building / Conservation Area Overlay (Expert)
Where the site is or includes a listed building or sits within a conservation area, sections 66 and 72 of the Planning (Listed Buildings and Conservation Areas) Act 1990 overlay the amenity test. Special considerations apply where the advertisement is on a listed building face — listed building consent under section 7 P(LBCA)A 1990 may also be required.
- 7
Submit via the Planning Portal (or LPA Direct)
Submit via the Planning Portal (planningportal.co.uk) or directly to the LPA. There is no fee for express consent unless the applicant is the local highway authority for an advertisement on the public highway. Keep proof of submission.
- 8
Wait for the LPA Determination + Reg 19 Appeal if Needed
The LPA has eight weeks from receipt of a valid application to determine. Where consent is refused or the LPA fails to determine within the window, the applicant has the right to appeal to the Planning Inspectorate (PINS) under reg 19 within eight weeks of the decision notice.
Why Doxuno documents are different
Four things that make our templates more thorough than AI-generated drafts and more current than static template libraries.
Always current
Always current with the law
Templates carrying statute references are continuously updated as the law changes. Your document always reflects the current legal framework.
Free PDF
Print-ready PDF
Free to download. Vector text, embedded fonts, statute citations baked in. Print, sign, file. Ready for any signing flow including electronic signature.
Word · .docx
Editable Word (.docx)
Continue editing in Word after download. Add custom clauses, reuse the template for similar agreements, or share with a colleague for collaborative review.
Requires Expert one-time unlock or any paid Doxuno subscription.
Legal Considerations — Advertisement Consent
Advertisement consent is governed by United Kingdom planning legislation as devolved to England. SI 2007/783 is the operational regime. Wales, Scotland and Northern Ireland operate under separate devolved British planning legislation.
This template is for general information and does not constitute legal advice. The Royal Town Planning Institute (RTPI), the Royal Institution of Chartered Surveyors (RICS) and planning solicitors regulated by the Solicitors Regulation Authority advise on complex advertisement consent and listed-building cases. The Planning Inspectorate has the final word on appeal.
Reviewed for England (United Kingdom)
Statutory Framework — TCPA 1990 ss.220-225 + SI 2007/783
The advertisement control regime sits in sections 220 to 225 of the Town and Country Planning Act 1990. The operational instrument is SI 2007/783 (the Town and Country Planning (Control of Advertisements) (England) Regulations 2007). Reg 2 sets out the three-category regime — express consent, deemed consent (Schedule 3), prohibited (Schedule 4). Reg 3 sets the two material considerations (amenity + public safety). Reg 14 covers the procedure. Reg 17 sets the five standard conditions and five-year duration. Reg 19 sets the appeal route.
Two-Test Reg 3 Analysis — Amenity + Public Safety
SI 2007/783 reg 3 limits the matters the LPA may consider to amenity (the visual impact on the character and appearance of the area, with particular reference to features of historic, architectural, cultural or similar interest) and public safety (hazard to road users, pedestrians or other persons, driver distraction, sight-line obstruction, structural integrity). Mills & Allen v Westminster CC [1984] JPL 25 is the leading authority on the narrowness of the amenity test — no NPPF housing policy, no design policy beyond amenity, no land use considerations apply.
Five Standard Conditions + 5-Year Duration — Reg 17
Every express consent is subject to five standard conditions under reg 17: (1) safe condition — maintained in a safe condition; (2) permission of owner — displayed only with permission of the site owner; (3) no obscuring of road sign — must not obscure or hinder the interpretation of any traffic sign, railway signal or other safety device; (4) cleanliness — kept clean and tidy; (5) removal — removed promptly at end of consent period. Reg 17(7) sets the default 5-year duration unless the LPA specifies otherwise.
Schedule 3 Deemed Consent + Schedule 4 Prohibitions
Schedule 3 of SI 2007/783 lists sixteen classes of deemed consent (Class 1-16) — including functional adverts, business premises miscellaneous, business premises, advance signs, election notices, statutory undertakers, highway signs, historic markers, temporary sale/let signs and neighbourhood watch. Each class is subject to the standard conditions (reg 14 Schedule 2) and class-specific conditions. Schedule 4 absolutely prohibits certain advertisements (luminous tube on listed building, etc.).
Listed Building + Conservation Area Overlay
Where the site is or includes a listed building or sits within a conservation area, sections 66 and 72 of the Planning (Listed Buildings and Conservation Areas) Act 1990 overlay the amenity test. Section 66 imposes the duty of special regard to desirability of preserving the listed building or its setting; section 72 imposes the duty of special attention to the desirability of preserving or enhancing the character or appearance of the conservation area. Listed building consent under section 7 P(LBCA)A 1990 may also be required where the advertisement is fixed to the building.
Burkett + Great Portland Estates — Procedural and Scope Caselaw
R (Burkett) v Hammersmith LBC [2002] UKHL 23 establishes the procedural rigour required of LPAs in planning decision-making — adequate reasons must be given. Westminster CC v Great Portland Estates [1985] AC 661 sets the scope of personal-circumstances considerations — personal circumstances of the applicant are not generally relevant to a land-use planning decision, save in exceptional cases. Both are leading United Kingdom planning authorities applied across the English advertisement control regime.
Frequently Asked Questions
Build Your Advertisement Consent Application
Produce a clear, statute-cited application an English Local Planning Authority can validate and determine within the eight-week window. Whether the advertisement is a fascia board, hoarding, poster site, banner or digital screen, the template structures the reg 3 two-test analysis, the reg 17 five standard conditions compliance, the Schedule 3 deemed-consent screening, the listed-building / conservation-area overlay and the reg 19 PINS appeal signposting under TCPA 1990 ss.220-225.
Create Your Advertisement Consent Application (Express Consent) — TCPA 1990 ss.220-225Browse All Templates
Free PDF · Editable Word with Expert · No account required